Wednesday, February 8, 2012
Are Super Bowl Commercials Worth the Money?
Every year during the Super Bowl, I would watch the commercials to see which one's were my favorites. This year just happened to be the Oikos yogurt commercial featuring John Stamos. In this article, they ranked the top 5 and the worst 5 commercial on this year's Super Bowl. This year, it cost about $3.5 million for 30 seconds of commercial time. This seems like a large amount of money for thirty seconds of air time, but to the companies, the money is worth it, if their commercial is memorable and makes people want to go and buy their product. This year though, there wasn't any truely memorable commercial like the classic Coke commercial with Mean Joe Green, so why did these companies spend so much money on a commercial that will flop? In this graph, it shows how much these commercials cost since 1967. The prices for the commercials are getting more expensive meaning that the companies need original ideas that will last a life time. To start this they need to figure out what product they are going to try to sell, who their targeted audience is, and how they are going to get the attention of this audience during the Super Bowl. This year's GoDaddy's commercials were focusing on exploiting sex to get the attention of males, which is a good idea, but not everyone who watches the Super Bowl will want to buy that product based on the commercial. Some companies go for the humor aspect like in the Doritoes commercials. Humor is more likely to affect a wider audience and they're product will most likely sell better than the GoDaddy's will. The decisions these companies make are based on what they feel is the best choice to get their product to sell and how to get the money back for buying the air time.